Hi! I’m Sana Malik. Jewahir started as a hobby during my maternity leave. A creative escape that quickly became a passion. While experimenting with scents, I realised how little representation there was for deeper, richer, more culturally rooted fragrances. So I set out to change that. What began as a small idea slowly transformed into Jewahir: a brand inspired by my heritage, my love for home fragrances, and a desire to bring something truly different to the market.